Hi, I'm Ailidh 👋

Why Pretty Pickled?

Good basics are my thing, but they've got to be super soft, sustainable and, most importantly, not produced to the detriment of someone else. If it's made in a sweatshop where the workers are on 11p an hour, it's a HARD PASS from me.

Taking all this into consideration, it's actually really hard to find good quality basics (at a price point I can afford) in the UK... and the ones I have discovered certainly don't have that added jazz. So the solution? I made my own.

Pretty Pickled is an amalgamation of my (food and pun loving) personality and all that's important to me in fashion. Each item is dreamed up, designed and embroidered in the UK, with love.

Take two

Now, the Pretty Pickled journey hasn't exactly been smooth sailing. I first launched in summer 2021 and ran it for almost two and a half brilliant years (and over 1,200 items sold!) before making the tough call to close. Not because nobody wanted puns on their chest, but because I needed a steadier income.

My background has always been in FMCG and hospitality marketing, so I went back to my roots and helped launch a street food market here in Edinburgh as its Marketing Director. Another dream job, and three very delicious years.

But I never really let Pretty Pickled go. It sat on the back burner, gently simmering, and I always knew I'd bring it back to life when the time felt right. That time is now.

And it's back with a twist. First time round I held stock, and it drove me mad watching certain sizes and designs gather dust while others sold out. Too much waste, and nowhere near as sustainable as I wanted it to be. So for the Autumn 2026 relaunch, everything is embroidered to order, made just for you. Your pick, your size, stitched with love, and only made once you've ordered it. It's a far better way of doing things, for you and for the planet.

It does mean your order takes a little longer to reach you, so thank you for being patient. I promise it's worth the wait, because it was made just for you.

What's next?

I'm a people person at heart, so I'm planning occasional pop-ups in cities across the UK (last time round I popped up at Egg & Co on George Street, and it was an absolute joy). I'm also looking to stock Pretty Pickled with a few lovely retailers, so you can touch, feel and try things on before you buy.

Want to be first to hear where we're popping up next, or where you can buy Pretty Pickled in person? Join the mailing list and I'll keep you in the loop.